AB testing is a fundamental part of performance marketing. If we are not doing AB tests, we cannot know for sure if we are achieving improvements of performance with the modifications we are doing, or not.

Google Optimize is a free tool from Google that allows us to carry out AB tests and experiments on the traffic we receive on our website in a practical and simple way.

The most interesting thing about this tool is that we can make changes to our website and landing pages without the need for great technical knowledge, directly on the Google Optimize platform, creating new variants, duplicates of our site.

Below, the different types of experiments that can be carried out with Google Optimize:

1.AB Test: An experiment with two variants, one original, and another with some modification that we carry out with Google Optimize.

Source: Google

2.Multivariate Test: Variants of different elements can be tested and Optimize performs all possible combinations to compare them.

Source: Google

3.Redirect: In this test, we provide Optimize with two different URLs, and the tool splits traffic between them.

Source: Google

4.Personalization: This test consists of generating modifications to a URL, which will only be displayed for an audience determined by us. For example, if we want to display a different message for users who have previously visited our site, we can do it with this tool.

5.Banner: It allows us to place a banner in the URLs that we want, and show it to the audience that we want. For example: We may show one message to users in the United States, and a different message to users in Canada.

We hope you found this article useful and can start AB testing in an easy and simple way!

OLD FOX - Growth Marketing